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Sofia Martins - Casino Platform Expert

Inês Carvalho

Experience: 8 years

Specialization: bonuses, registration, verification, payments, withdrawals, apps, customer support and usability

Achievements: more than 190 platforms evaluated, 420 promotional offers analysed and the creation of an audit methodology with 40 criteria covering security, operation and transparency.

Biography

I have evaluated online casinos and betting sites for eight years. I worked for two years at Betclic Group in customer support, where I handled registration, identity verification, deposits, withdrawals, bonuses and account closure processes. This experience helped me identify the problems that affect users most, from unclear instructions to payment delays and promotional conditions that are difficult to understand.

For the following three years, I worked at Kaizen Gaming as a user experience analyst. I tested registration journeys, promotional pages, payment methods, mobile apps and the organisation of the casino and sports betting sections. I also checked whether the information presented on the main pages corresponded to the full promotional terms.

I have worked as an independent consultant for three years. I have already evaluated more than 190 platforms and analysed 420 promotional offers. To compare operators consistently, I developed a methodology with 40 criteria.

My evaluations consider:

  • the operator’s licence, security and transparency;
  • registration and identity verification;
  • payment methods, limits and processing times;
  • bonus requirements and restrictions;
  • navigation and performance on mobile devices;
  • organisation of games and sports markets;
  • quality of customer support;
  • responsible gambling tools.

In each test, I go through every stage from account creation to the withdrawal request. I also contact customer support and analyse the promotional terms, including minimum deposits, wagering requirements, time limits, eligible games and withdrawal limits. My goal is to show how each platform works, with a focus on security, payments, bonuses and ease of use.